Diploma in Digital Marketing with AI & Automation

With 10+ Certifications from Google, Meta, LinkedIn and more...

Diploma in Digital Marketing with Ai tools & Automation

Including Generative AI Tools and Marketing Automation.

Online + Offline

3 Months Course
2 Months Internship

New Batch Starts

2nd October 2024
Limited Seats Only

45,000 25,000/-

45% Discount Offer
Valid till 31st September

100% Placements

Placement Opportunities with Top MNC's & Start-ups

Get Placed in Top Companies

500+

Jobs and Internships

₹ 28,000 / mon

Starting Salary

₹ 6 LPA

Highest Salary for Freshers

₹ 4.5 LPA

Guaranteed Salary for Freshers

Career Opportunities in Digital Marketing

Digital Marketing Manager

6 - 18 LPA

Oversees the overall digital marketing strategy, manages campaigns, and analyzes performance metrics.

Brand Manager

6 - 15 LPA

Manages brand perception and develops strategies to maintain a strong brand presence.

E-commerce Specialist

4 - 12 LPA

Manages online sales platforms and optimizes product listings to increase online sales.

Influencer Marketing Manager

4 - 10 LPA

Identifies, collaborates, and manages relationships with influencers, Celebrities and YouTubers.

Course Curriculum

Introduction to Digital Marketing

Definition of Digital Marketing
Benefits of Digital Marketing
Digital Marketing Channels
Digital Marketing vs. Traditional Marketing
Evolution of Digital Marketing
Role of Digital Marketing in Business Growth

Building a Digital Marketing Strategy

Understanding Target Audience
Market Research and Competitor Analysis
Setting SMART Goals and Objectives
Crafting a Unique Value Proposition (UVP)
Choosing the Right Digital Marketing Channels
Budget Allocation and ROI Measurement

Creating a Brand and Online Presence

Importance of Branding in Digital Marketing
Brand Identity and Elements (Logo, Colors, etc.)
Developing a Brand Voice and Tone
Creating a Brand Style Guide
Online Branding Strategies and Best Practices
Managing Brand Reputation and Crisis

Website Design and Development

Importance of an Effective Website
Understanding User Experience (UX) Design
Website Navigation and Information Architecture
Mobile Responsiveness and Cross-Browser Compatibility
Landing Page Design and Optimization
Website Performance and Speed Optimization

Search Engine Optimization (SEO)

Understanding Search Engines and How They Work
Keyword Research and Analysis
On-Page SEO Techniques (Meta Tags, Content Optimization, etc.)
Off-Page SEO Techniques (Backlink Building, Guest Posting, etc.)
Technical SEO (Site Structure, XML Sitemaps, etc.)
Local SEO Strategies and Google My Business Optimization

Content Marketing and Blogging

Importance of Content Marketing in Digital Strategy
Content Planning and Strategy Development
Creating Engaging and Valuable Content
Blogging Best Practices and Content Distribution
Content Calendar and Publishing Schedule
Content Promotion and Amplification

Social Media Platforms Overview (Facebook, Instagram, Twitter, etc.)
Creating a Social Media Strategy and Plan
Social Media Content Creation (Posts, Stories, etc.)
Community Building and Audience Engagement
Social Media Advertising and Campaigns
Social Media Analytics and Performance Measurement

Email Marketing

Building Email Lists and Segmentation
Email Campaign Planning and Strategy
Designing Effective Email Templates
Personalization and Automation in Email Marketing
A/B Testing and Email Performance Optimization
Email Deliverability and Compliance

Pay-Per-Click (PPC) Advertising

Understanding Google Ads and Microsoft Advertising
Keyword Research and Ad Copywriting
Setting up PPC Campaigns (Search, Display, Video, etc.)
Bidding Strategies and Budget Management
Ad Extensions and Ad Quality Score
Performance Monitoring and Optimization Techniques

Display and Video Advertising

Display Advertising Fundamentals
Banner Ad Design and Optimization
Video Advertising Platforms (YouTube, TikTok, etc.)
Creating Engaging Video Ads
Targeting Options for Display and Video Campaigns
Measuring the Effectiveness of Display and Video Ads

Affiliate Marketing

Understanding Affiliate Marketing Models
Becoming an Affiliate Marketer or Publisher
Finding and Joining Affiliate Programs
Promoting Affiliate Products and Offers
Tracking Affiliate Sales and Commissions
Affiliate Marketing Strategies for Success

Influencer Marketing

Introduction to Influencer Marketing
Identifying and Evaluating Influencers
Negotiating and Collaborating with Influencers
Creating Influencer Marketing Campaigns
Measuring the Impact of Influencer Marketing
Managing Influencer Relationships and Expectations

Importance of Social Media Analytics
Setting Social Media KPIs and Metrics
Social Media Listening and Sentiment Analysis
Tracking Social Media Engagement and Reach
Analyzing Social Media Data and Performance
Using Insights to Improve Social Media Strategy

Google Analytics and Web Analytics

Introduction to Web Analytics
Setting up Google Analytics and Tracking Codes
Understanding Website Traffic and Behavior Reports
Conversion Tracking and Goal Setup in Google Analytics
Multi-Channel Attribution and Cross-Device Tracking
Google Analytics Customization and Advanced Features

Digital Marketing Tools and Resources

Essential Digital Marketing Tools and Software
Content Creation and Design Tools
Automation and Productivity Tools for Digital Marketers
Social Media Management and Scheduling Tools
Marketing Technology Integration and Stack Building
Staying Updated with Digital Marketing Trends and Resources

Mobile Marketing

Understanding Mobile Marketing Landscape
Mobile App Marketing Strategies and Techniques
SMS Marketing and Mobile Messaging Campaigns
Mobile Advertising Platforms and Formats
Mobile Optimization and User Experience (UX)
Leveraging Mobile for Location-Based Marketing

Online Advertising Budgeting and Planning

Allocating Digital Marketing Budget Effectively
Setting Advertising Objectives and Goals
Determining Ad Budget and Bidding Strategies
Creating a Comprehensive Digital Advertising Plan
Ad Testing and Optimization for Budget Efficiency
Performance Tracking and ROI Calculation

Importance of Social Media Management
Social Media Content Calendar and Scheduling
Social Media Posting and Engagement Strategies
Community Management and Responding to Comments
Handling Social Media Crisis and Negative Feedback
Social Media Listening and Sentiment Analysis Tools

Conversion Rate Optimization (CRO) Analytics

Introduction to Conversion Rate Optimization (CRO)
Key Conversion Rate Optimization Metrics
Conducting Website Conversion Audits
User Behavior Analysis and Heatmap Tools
A/B Testing and CRO Experimentation
Implementing CRO Strategies for Higher Conversions

Marketing Automation Analytics

Introduction to Marketing Automation Analytics
Key Marketing Automation Metrics and KPIs
Analyzing Email Marketing Automation Performance
Automated Lead Nurturing and Customer Journeys
Personalization and Segmentation in Marketing Automation
Measuring Marketing Automation ROI and Effectiveness

Introduction to Social Media Listening
Setting up Social Media Listening Campaigns
Social Media Listening Tools and Software
Analyzing Social Media Sentiments and Customer Feedback
Leveraging Insights for Reputation Management
Using Social Media Listening for Competitive Analysis

Data Privacy and Ethics in Digital Marketing

Introduction to Data Privacy and Compliance
General Data Protection Regulation (GDPR) Compliance
Ethical Marketing Practices and Consumer Trust
Handling User Data and Consent Management
Privacy Policies and Data Protection Measures
Legal Considerations in Digital Marketing Campaigns

Advanced Digital Marketing Strategies

Introduction to Advanced Digital Marketing Strategies
Growth Hacking and Viral Marketing Techniques
User-Generated Content (UGC) Campaigns
Interactive Content Marketing and Experiences
Account-Based Marketing (ABM) Strategies
Omnichannel Marketing and Integration

Emerging Technologies in Digital Marketing

Introduction to Emerging Technologies
Artificial Intelligence (AI) in Marketing
Augmented Reality (AR) and Virtual Reality (VR) Marketing
Voice Search and Voice Commerce
Blockchain and Digital Advertising
Chat Marketing and Conversational AI
Data Privacy in the Age of Technology
The Future of Customer Experience (CX)

Placement Guarantee Overview

Course Benefits

→ Certification: Obtain a prestigious certification recognized by both government bodies and industry professionals.

→ Guaranteed Placement: Benefit from direct interview invitations and a seamless transition into the workforce with our placement guarantee.

→ Tailored Training: Access a specialized course with a 100% placement guarantee, tailored to prepare you for success in digital marketing.

Why Choose This Course?

→ No Prior Background Required: Suitable for beginners with no previous experience in digital marketing.

→ Hands-On Experience: Engage in real-world projects that align with industry standards to gain practical experience.

→ Attractive Earning Potential: Unlock opportunities with earning potentials ranging from ₹6 LPA to ₹18 LPA in the field of digital marketing.

Elevate Your Career in Digital Marketing

Enroll now for our premier digital marketing program, designed to enhance your expertise and open doors to numerous professional opportunities.